Physician Search Engine Marketing
Marketing a Charity or non profit event is one of Purpose’s strengths. When we had the opportunity to work on a good cause, and help raise money for seriously ill children, we jumped at the chance to get the word out about the fundraising event.
The Ladybug Fund at St. Joseph’s Children’s Hospital is a new initiative to provide an important resource to seriously ill pediatric patients and their families as they face lengthy treatment regimens.
This charity event was conceived in conjunction with Dina Manzo from “Real Housewives of New Jersey” and is donating the proceeds of all haircuts, styling’s and fashion extensions to Project Ladybug. In addition, V. Capelli Salon, the top Bergen County Hair Salon in Oakland, NJ donated all of their time for this event.
Within 48 hours or receiving information about the event, our electronic press release marketing has achieved top Google rankings for many key phrases. What that means is that those people searching the web for this event are more likely to find out about it, and then come to donate to a good cause.
All of the money gained will support local area children, as well as many others, and their families through donations given to Project Ladybug in New Jersey.
All in all, electronic press releases are a great and cost effective way to get more traffic to an event, website, or organization in a very quick time period. If you want to learn more, ask us for some detailed results.
Some examples of results of our efforts can be easily found through some Google Searches. For example try any of the following:
bergen county haircuts
bergen county project ladybug
Related Articles:
Physician Search Engine Marketing
Post from: NJ Marketing Company
Visit out Advertising Agency in NJ to learn more about our services.
Post from: NJ Marketing Company
Visit out Advertising Agency in NJ to learn more about our services.Charity PR Results
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Marketing a Charity or non profit event is one of Purpose’s strengths. When we had the opportunity to work on a good cause, and help raise money for seriously ill children, we jumped at the chance to get the word out about the fundraising event.
The Ladybug Fund at St. Joseph’s Children’s Hospital is a new initiative to provide an important resource to seriously ill pediatric patients and their families as they face lengthy treatment regimens.
This charity event was conceived in conjunction with Dina Manzo from “Real Housewives of New Jersey” and is donating the proceeds of all haircuts, styling’s and fashion extensions to Project Ladybug. In addition, V. Capelli Salon, the top Bergen County Hair Salon in Oakland, NJ donated all of their time for this event.
Within 48 hours or receiving information about the event, our electronic press release marketing has achieved top Google rankings for many key phrases. What that means is that those people searching the web for this event are more likely to find out about it, and then come to donate to a good cause.
All of the money gained will support local area children, as well as many others, and their families through donations given to Project Ladybug in New Jersey.
All in all, electronic press releases are a great and cost effective way to get more traffic to an event, website, or organization in a very quick time period. If you want to learn more, ask us for some detailed results.
Some examples of results of our efforts can be easily found through some Google Searches. For example try any of the following:
bergen county haircuts
bergen county project ladybug
Related Articles:
Physician Search Engine Marketing
Post from: NJ Marketing Company
Visit out Advertising Agency in NJ to learn more about our services.
Post from: NJ Marketing Company
Visit out Advertising Agency in NJ to learn more about our services.Charity PR Results
What does an English lad named Paul Francis Gadd and Hewlett Packard have in common?
At first glance, nothing.
But Gadd is no ordinary English lad.
His stage name is Gary Glitter.
Glitter is a child sex abuser and pedophile known internationally - he was recently released from a Thai jail for abusing children.
That didn't stop Hewlett Packard however.
They needed music for their new TouchSmart TV, and Glitters song "Do you wanna touch...yeah" was just perfect.
That someone in management or their ad agency didn't notice Glitter's background is too much to ask. He's been all over the news of late. But they went with it anyway because they were running a cover of the song by Joan Jett. Somebody figured no one would notice.
Child AbuseWatch.net did.
Glitter must be ecstatic. It is reported that royalty transaction that will earn him a 100,000 pounds ($170k).
Wait. It gets better.
Child AbuseWatch.net (CAN) in the U.S., a prominent child abuse prevention group based in Florida, noticed the commercial's music on television.
On October 14th Child AbuseWatch founder and director, Evin Daly - a Guardian ad Litem with the 15th Judicial Circuit in Palm Beach - wrote to Mark Hurd, HP's CEO and the board of directors asking that they stop running the commercial, explaining why.
As a public company you would probably think that HP - outraged that such a terrible thing had happened - fired their ad agency, got back to CAN right away and donated the 100 big ones to charity.
They didn't.
CAN wrote again, warning that they would advise the media if nothing was done to stop the commercial.
And again no response.
Child AbuseWatch.net issued a press release to the media in the UK and the US.
On October 29 the media reacted in the UK, Australia and the Far East.
Paper after paper picked up the story and bombarded HP with calls for comment. The big guns got involved - the Telegraph, the Sun, the Daily Mail.
HP initially tried stonewalling. When we called we were put through to a marketing department voice mail. Eventually HP pulled the ad but just in the UK.
In the U.S., HP just changed the music.
And in doing so HP has missed the point.
As a public company HP has civic responsibilities in addition to obligations to its shareholders and investors (who will be reading about this over the next few days).
Child AbuseWatch.net is calling for a boycott of HP's products for the holiday season; an appropriate gesture considering the point of the season is make our children happy. Something Glitter was not good at. And, by association it would seem, neither is HP.
Child AbuseWatch.net asks you to join in boycotting Hewlett Packard for the season.
References:
See international press coverage of the response to Hewlett Packard's ad here
Write to HP's board of directors here (bod@hp.com) or call (650) 857-1501
Visit Child AbuseWatch.net here www.abusewatch.net
See the commercial here on YouTube
Glitter's original recording here or on YouTube here
