New Jersey Internet Marketing Services

NJ Pay per click marketing Tips

NJ pay per click (PPC) advertisements is a terrific and very inexpensive method to promote your organization or site. Unlike self proclaimed full service traditional advertising agencies, a good PPC provider such as Google, Yahoo, Bing, etc.) will permit you to effectively target your customers. Advertisers can specify local keywords such as “ad agency new jersey” or natonal keywords such as “pay per click marketing” to retain pre-qualified customers to their websites. Users looking for a particular keyword will see your ads. The possibility for very high lead ratios, emails, or phone calls are enormous when done properly. A good pay per click company in NJ can help your local business or organization capture more opportunities through smart Internet marketing.

 

It has been roughly a year, when I started investigating business models and Internet marketing more seriously. Part of the reason was my current job where marketing and SEO is practiced more actively than on my previous jobs. And then I just wanted to know if there are serious home business opportunities on Internet, where I could use my former skills and knowledge of web programming. As a programmer I could do freelancer jobs, but I know it is just for casual income. Doing a business targets on its ultimate to less work and more profit even it is more common to achieve more profit with more work and resources. From individual point of view, we all would like to get more free time and have no financial limits, when spending that time. Normal day job can never fulfill these requirements.

One dilemma I'm still struggling is, whether I should focus on one of these three profit models:

1. Commission per sale
2. Commission per lead
3. Commission per click

Mostly I have done different kind of testing whole this year, or at least now I can face the truth and see that most of the work done so far has been testing. Sure when I put my first PPC campaign on Adwords I was excited, but when days and weeks passed and I didn't find any sales, excitement changed to frustration. I found, that starting an online business from scratch is more difficult than I expected. Pay Per Click advertising is lucrative to start, but I have realized that you need a lot of money to test and find golden keywords, that people use on search engines when they are ready to buy. Search network and content network behave differently. On search engines people mostly are trying to find information, I should say free information and when they are on buying mood, they often prefer to go to the local search and use quite product specific search phrases.

Commission per sale

The most important thing I think with the first option, CPS is to create confident relationships. When people trust to your product OR evaluation and recommendation skills, they are ready to use your business links. It can take several, even ten years to build this plausibility. There are several tricks you can take to achieve plausibility. You can use authority website themes, which look like other big names websites. This is a pure psychology, but can be also lead to unethical ways of marketing. Another good way to get more plausibility is to interview other marketers and create interesting content. Good example I've been following are teleseminars. People are quite ready to give interviews and recommendations because they get free publicity. It's a win-win situation for both sides. Another practical side of generating sales is the email list building process, which is commonly believed one of the most important task CPS marketer needs to do to be successful. But building a list can very tendentious task, was it a small niche related or big list containing tens of thousands of emails.

Commission per lead

Little easier to achieve some profit from Internet marketing activities for me has been the second model, CPL or CPA from the other side of coin. As told on previous blog post, it is easier to get people to give some of their information, than to use credit card. I've made some hundreds of dollars with this model recently, but again found it surprisingly hard to use PPC for marketing. Again there is a challenge to find right keywords, demographics and sites where to market. Of course there would be more millionaires, if it were easy. Special care has to be used on tracking and constant changing of offers. It can be technically challenging and again require a lot of time and money for testing the markets. There is one insight I got some months ago with CPA marketing and it was that the true nature of Internet business is actually traffic brokering. You try to find traffic to your target site as much as possible with as low price as possible. Traffic can come from PPC, Media Buy, SEO or Social Media like Twitter. All of these sources have their own specialties.

Commission per click

Third method was something I realized just recently last spring. I have had Adsense account from 2004, but never really used time to find its possibilities. Now when I tried CPS and CPL I found, that Adsense really fits to the same category as a profit model. You can get commission from user click. Again it is all about finding traffic sources and correct keywords. I made a good success with Adsense, contrary to the most comments people use to say. Main discovery I made some months ago was a site model, which is very logical when you think it again. Normal blogs and sites never gave me but some dollars a month if even that. I found, that because people are mostly searching for free information and audio-visual experiences from internet, why not give them opportunity to search what they want? So I used a script to generate my own search engine, which has Adsense ads added to the result page. Now with some intelligent page structure you can get Google to show almost any kind of ads on your site. Its far more easy way than creating blog posts, that has only one title and body whereas search result on custom search engine has as many titles and results pages as people find. In on-page SEO the importance of keywords increases from H1 element to page title element to URL so its really important to have keywords on URL and title.

For some month I have been collecting most profitable keywords for Adsense and they were not "Mesolethioma" based as we are told by most of the sites. They might be expensive to advertise, but people tend to bid different amount of money to content network, usually much less than search network. I was in a belief, that Adsense is not as lucrative as might have been five years ago and it will give only from 0.01 to max of 2 dollars per click if you have found some higher bid keywords. But I was wrong! I just can't give exact commission per click for two reasons: 1) it is impossible because Google doesn't show exact statistics for it. I have an estimation based on constant check of my account. 2) publishing stats is against Google terms of service. But I can still give some keywords I have found highly profitable at the moment: "online criminal justice degree", "online insurance quotes", "help desk software" and "austin dwi attorney" plus keywords related to these subjects. Their CPC is up to $6 / click!

On upcoming posts I'll go deeper to cost per click profit model show how to create custom search engine and how to market and drive traffic to it. As a final note, Adsense is not only option in this model, there are several other networks and ways to get paying advertisers to your site.

Below are several pay per click tips for your local New Jersey business, or any organization, to help you build the best PPC campaign for your business

1: Select particular Relevant Keywords or Phrases

Put yourself in your client’s shoes. How would they search for your merchandise/offerings on Google? Learn your customers or niche well. Investigate the keywords a person would likely use to lead to your product or service. The correct set of keyword phrases does not have to capture a lot of traffic – just those customers who are most likely to contact you or purchase from you.

2: Write Specific and Unique Ad Copy

All legitimate pay per click expert’s in NJ or anywhere, would tell you that clear, specific and unique ads perform best. Your advertising headline should be straight-to-the point. Utilize your key phrase in your headline and description if possible. Including pricing if available or help your ad stand out with other unique offerings.

3: Customize Your Ads For Every Phrase

A custom ad for every phrase you are using will bring increased performance than a generic ad. Custom ads matching the phrase used by web searchers will get your PPC Ad more attention, interest, and clicks. Highlight your Unique Offer. Include a call to action and phone number if room is available as well.

4: Adapt Your Destination Page

This is very often the most ignored part of most good PPC campaign. A NJ pay per click expert, such as those at Purpose Advertising, will notify you that your webpage must be best use of the advertising spends used to get to it. This avoids customer confusion and also increases your score with Google.

5: Improve Your Campaign Through Testing

A successful pay per click (ppc) campaign takes nonstop modification. Discover  which phrase give you the most traffic or sales. Remove those keywords or ads that are not performing, even if they do generate traffic. You pay for every click your ad gets so every click counts!

For more information contact NJ Ad Agency Purpose Advertising